Media Technology Blog Posting

Assignment 2-Four Media Technologies

William Kincheloe

Com 345: Capstone

Deloris Freemont

3/8/12

1. Word Processors/Print Media: Word processors allow a person to take their thoughts and place them on paper in order to make them a reality. Without word processors all print media would take much longer to reproduce books, lecture notes, or anything that requires a computer rather than a typewriter. Word processors allow for mass production in regards to print media and delivery a printed message. Word processors also help organize brainstorming idea due to the accessibility of writing, editing, and getting information reproduced at a faster rate than any other print media tool. Print media has its one major advantage which is the ability to stimulate an audience when no electronic devices are around such as laptops, reading devices, or media phones are around. Another major advantage surrounding print media is its repetitive effectiveness when a business is trying to increase their presence within a community. One example of this is when a new business within the community has a grand opening; a series of print media ploys will have taken place in order to attract an audience. Radio exerts that are read aloud from on air personalities or celebrity personalities have to read print media in order to deliver the main points of awareness for that business. Television commercials use print media to enforce a point of reference for the public regarding a company's name, address and phone number. Sometimes business's will take print media a bit more in depth and spell out a noun in order to remember a company's name such as 1-800-got-junk. Magazine ads use print media in order to elaborate on past, present, and future stories, ideas, or specials. Print media are usually believed like third parties due to the credibility of sources that are involved and this is why print media will always have a place with word processors.

2. Proposals/Marketing Plans:

Proposals allow a person to put an idea in to a formula that is fairly new or into a formula that has already been proven to succeed usually in business, media, and writing. A "proposal is report like document that promotes and describes a plan—for a new magazine, a new departmental structure, a public relations campaign and so on. A marketing plan is a similar document that clearly outlines the overall integrated marketing communications strategy and how it will be implemented." (Marsh, 2009) Proposals/Marketing plans are very import media technologies that have an array of different elements that allow a proposal to become effective. Every proposal has some form of print media that has language geared towards an audience. The terminology regarding proposals are specific and detailed usually incorporating computers, blogs, websites, visual aids, social networks and Internet. An audience has a specific demeanor about themselves and they respond differently to media technology but a proposal usually evokes a plan of action with another party making a decision regarding the proposed plan. Marketing plans have several components regarding media technologies. They range from radio, print, television ads and when they are combined together and each technology piggy backs of each other then the marketing plan will have more than one way to describe its use or purpose. Proposal/marketing plans are geared towards a target market that has been researched for maximum benefits. Proposals are important to audiences that need a detailed understanding about a plan or action.

3. Visual Aids

Visual aids allow an audience to follow a writer's frame of mind with limited guidance. Visual aids help increase the overall message due to our brains believing more of what is seen rather than trying to remember what was heard. The main source of a visual aid is to reference back to the topic at hand or to introduce a new topic. Audiences are designed to look for visual aids due the vast amount of dependency that is instilled in our lives since we were babies. Visual aids play a key role in proposal because they touch basis on one of the three learning styles which are hap tic, hearing or visual.

4. Social Networks

Social networks are the new an upcoming way to generate mass amounts of awareness due to the availability of going viral. This is like a newspaper that is updated with live comments from live sources rather than watered down news or media information from the 500 pound gorillas that try and dominate social thoughts. Due to the emergence of social media we are able to interact with other individuals from all walks of life. Social media networks like linked-in help us connect with business minded individuals, entrepreneurs, small businesses, and corporate giants. Making it easier than it has ever been to connect the dots and make the most money possible. Face book is used to help with party planning, business networking, consumer reviews, and personal connections. Face book now provides timelines and event reminders, birthday updates and check-ins. The timeline helps you to reflect on past memories and events that have taken place. The timeline and check-in features are also very helpful for law officials to help find missing individuals that were on Face book before there abduction. Just recently there was a young female that came up missing, they used her Face book page to place her in another state and to find out who she hung out with, the police even used her pictures and comments to paint a picture or a storey-line for them. Face book is a versatile social tool and is constantly changing with each passing day, there are more applications added making Face book one of the number one social network tools in the world. The audience for social networking is, young teen, young adults, middle aged, men and women, seniors, business owners, corporations, the list goes on.

References:

Retrieved (March, 30): http://myadbase.com/guide_final.php?page=print_media Ann McGlynn (August, 2009).
Retrieved March 3rd 2012: http://qctimes.com/news/local/article_80fc6bac-904f-11de-b85a-001cc4c03286.html Lannon, J. M. (2008). Technical Communication (11th ed.). University of Massachusetts, Dartmouth: Pearson Marsh. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2nd Edition. Pearson Learning Solutions p. 167.