How much is communication valued in your organization.doc

William Malik Kincheloe
COM425: Communication in Organizations (BCC1131A)
Instructor: Charles Kaye
Date 7/28/11
How much is communication valued in your organization?
Is it possible to measure the impact of good communication and poor communication on a business? How?
I am in the transportation business which requires vast forms of communication between co-workers. My job duties are split between sales, coordinating, and execution. Typically prospective clients would contact our office to schedule a local, commercial, or corporate relocation. If anybody has ever moved state to state, you will know that there is lots of upward and downward communication throughout the whole moving process. Once a job is booked or in future progress, it is imperative that our operation department is aware of the type of move in regards to residential or commercial. If the operation team is not fully informed regarding any special circumstances with the move then problems such as double booking on the same day can arise. Our organization relies heavily on upward and downward communication in order to ensure that the business flows smoothly. Another reason why our organization values communication is because organization and preparation are key contributors with making sure everything is ready for the relocation. If our operations team does not relay any special circumstances to the actual movers then the customer will be very upset therefore ruining their relocation experience.
I do not think it is possible to measure the impact of good communication or poor communication on a business because different business’s have different needs in terms of communication. A form of communication is needed within every business but the amount of communication will differ. The reason why it is hard to measure good communication on a business is because there is nothing to compare good communication to bad communication for the type of business being compared. A business will never be able to recognize too much communication because that is not someone’s job to recognize. On the flip side of this, whenever a business has poor communication then everyone that is affected by the poor communication tries to improve it by sending up communication messages to the next person up in the chain of command. The best way to measure good or poor communication in my eyes is to gather all the employees together and ask them for their opinion.